Market Research Tips for 2014

With the new year on the horizon, what lessons have we learned from 2013 that can prepare us for success going forward.  How do we make sure the market research industry remains relevant?  Here are three tips for researchers heading into 2014:

  1. Offer better data, not bigger data.  In 2013 most of us were introduced to the latest buzz term, “big data.”  And aside from being hash-tagged and re-shared repeatedly throughout the social media-verse, it didn’t really add to the collective success of the industry.  Or anything.   All it really seemed to do was provide way too much information while providing way too little knowledge.  Focused data is better data and is what will ultimately drive business decisions in 2014.
  2. Make friends.  We have always believed in the power of partnerships and now more than ever it is imperative to connect with the right people (and not just the multitudes of people).    Government agencies are introducing even more outsourcing requirements so make sure you know who the best MBE’s and SBE’s are in your area.  And no project is too big when smaller-sized firms combine their skills and share in the workload (and in the profits and experience, too).
  3. Get involved.  It is no longer enough to just create a twitter handle and re-tweet attention grabbing headlines to keep our industry and our companies top of mind. If we want the market research industry to remain relevant to those who use our services, then we need to be the driving force behind our own buoyancy.  Join professional organizations like the QRCA and MRA to stay updated on new technology and trends; keep the conversation going, in person and online; and above all, work passionately.  Excitement is contagious and as long as we remain excited about all that qualitative and quantitative research has to offer, and brag loudly about the quality of the effort we put forth, then other people will also be excited to post the they  #GotMarketResearch, too!

 

Happy New Year!

In with the Old, In with (Some of) the New

Great weather, great discussions, and great people all make for one greatly fantastic QRCA conference this year in beautiful San Diego, California.  I was so glad to reconnect with some good friends, make new contacts, and get the lastest word on all the services and technologies offered by the partners that serve the qualitative research industry.

So here are some of my key takeaways from the 2013 QRCA Conference:

  • Get LinkedIn! An incomplete LinkedIn profile is like handing someone a small piece of your business card.  Here's me!
  • 15 minutes a day: If you spend 15 minutes of your day reaching out and following up with contacts and (current and potential) clients, you might not save money on your car insurance, but you might just be saving your business.
  • Go Mobile or go home: Mobile marketing will only get bigger and broader and the qualitative research industry needs to be at the forefront of that explosion, leading the way.
  • Field service companies remain relavant:
    • Two way communication is essential, now more than ever, when facilitating successful partnerships between QRCs and field services.  The staff at the recruiting company work the front lines and can provide valuable insight into screener development and QRCs can help recruitment by briefing their partners on the project's purpose and goals.
    • Sensory research: In person research is still better than online methods for testing sensory resposnses, including Proprioception - which is related to the nerves located inside the body, and not the nerves located on the body's surface.
    • Biometrics, neuropsychology, an dthe subconcious journey all have huge qualitative implications, especially when partnered with in person research methods.
  • Get involved! The best part of my experience this year was being an Ambassador to a First-Timer and I plan to do so every year going forward.  It was rewarding and fun!  As a session host I was able to meet one of this year's best speakers (IMHO), Colleen McKenna of Intero Advisory, LLC., and to be a part of her presentation which was so great.  And now that I am Chair of the Field Committee, I am excited to be working some of the best in the biz to help propel our wonderful organization into the future.

 

And my most important takeaway? --> Just say NO to stomach dialing!

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