SXSW Market Research Related Panels

SXSW Market Research Related Panels

As market researchers, any opportunity to get our industry positively spotlighted for its innovation, modern applications, and (of course) necessity is a good one, right?  And what better venue is there when it comes to collaboration, ingenuity, and just really cool stuff than SXSW, whose goal is “to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas”?

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The NGMR Top-5-Hot vs. Top-5-Not

The NGMR Top-5-Hot vs. Top-5-Not

So what’s hot and what’s not in the world of “Next Generation Market Research” (aka Next Gen Market Research for short, or NGMR for really short)?  Well first, do you know what Next Gen Market Research is?

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Online Qualitative Research: A Newbie’s Perspective

Online Qualitative Research: A Newbie’s Perspective

I finally had the opportunity to try my hand with online qualitative research, bulletin-board focus groups specifically, and am so glad I did.  As a newbie to the methodology, I admit was a bit anxious about how some of the logistics would work out and my mind was full of questions… Is three days long enough, or perhaps too long, for a bulletin-board to be open?  How much probing is too much? Can I change the type of question I’m asking in the middle of the study? What happens if not enough people participate? Etc, etc, etc.

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QRCA 2010 Reflections

QRCA 2010 Reflections

Sitting in my office, I am trying to catch up on life and prepare for another trip out of town and yet I cannot stop thinking about last week’s QRCA Conference in Philly.  It was my second convention experience (1st was in Florida in 2008) and I continue to be both impressed and inspired by the hard work and enthusiasm of each QRCA member, volunteer, speaker, and sponsor.

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Got Market Research?

Got Market Research?

Maryland Marketing Source, Inc. has recently started a new market research “enlightenment campaign”, the goal of which is to spread the word about the importance and the benefits of market research in business development, strategy, and endurance. 

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