Intercept Interviewing: Alive and Kicking

Intercept Interviewing: Alive and Kicking

Okay, maybe our team members aren’t doing any “kicking”, but they sure are out there walking, riding, standing, driving, counting, sitting, observing,  and – most importantly – interviewing. 

With all the talk in the market research world about old school versus new school research methodologies (i.e. CATI versus Internet surveys or “traditional” focus groups versus online groups, etc.), the tried and true method of intercept interviewing often gets left out of the discussion.  Now, whether it gets left out because it has no new school counterpart (kiosks maybe?) or because it is simply overlooked and forgotten about in today’s high-tech, high-speed world is anyone’s guess, but our experience has shown us that on-site, face-to-face interviewing is not a quantitative dinosaur after all.

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Welcome to our Blog!

Hello and welcome to Maryland Marketing Source, Inc.’s blog page!  We are very excited to reach out and connect with our friends and colleagues on another level, and to continue to share information and exchange ideas.  That’s what it’s all about, after all, right?

So stay tuned…our first of many blog entries will be posted soon!  And if you need anything in the interim, please don’t hesitate to be in touch.

Thanks!

Michelle
VP, Full Service Research
410-922-6600 x109
mfinzel@mdmarketingsource.com