Successful Market Research is Like Cooking Spaghetti

Successful Market Research is Like Cooking Spaghetti

There is little that compares to the benefits of a properly executed market research study.  The intimate knowledge about your market, the haze lifting and revealing your next best steps, the prevention of potential mistakes or wrong turns – who can defend that having such information is a bad thing? 

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What’s Your Moderating Style?

What’s Your Moderating Style?

I was asked recently what my "moderating style" was and I admit that it caught me off guard.  It was the first time anyone has ever posed that question to me and I've honestly never before thought about summing up how I moderate focus groups in just a few words.  And what words should one use when describing their qualitative style?

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Blog from the Past: Researchers Do What??

*This is a special feature: highlighting a popular blog entry from years past. Enjoy!*

Researchers Do What??

What do researchers do? Be it quantitatively or qualitatively, market researchers are tasked with uncovering truths, discovering hidden insights, and providing research results that walk.  The kinds of results that help others make informed and intelligent decisions about their business, products, and services. 

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Social Media for Qualitative Recruitment: A Study

Social Media for Qualitative Recruitment: A Study

The growing role of social media (SM) in the marketing field is one of the top trends today.  In the qualitative research area, many studies now incorporate SM “listening,” blogs, and other online methods and tools.  If advanced technology is a good thing, it might be argued that advanced accessibility is also a good thing in our field: SM provide new ways of reaching potential respondents and recruiting them for our studies, so why not use the most modern approaches to “connect” with consumers and businesspeople?  The situation, however, is more complicated, as a number of concerns regarding participant credibility and project integrity have been raised in the research industry.

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Founder, Barbara Bridge, Loses Battle with Cancer

It is with the deepest and most heartfelt sadness and regret that we announce the passing of Maryland Marketing Source, Inc. President and Owner, Barbara Bridge, after a 10 month battle with lung cancer.   

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