Little Data vs Big Data

According to IBM, “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.”

Big? How about gi-freaking-normous!? Think about it. Let’s think about the number of social media sites out there, then about the number of members/subscribers/etc. Think about all those people posting all those pictures, status updates, articles, blogs, music, and videos. Think about all the likes, re-tweets, shares, and favorite’ing going on every day, hour, minute, and second. And that all culminates into just one variable among many that gets grouped into this big data category.

Ginormous, right! But is it helpful? Does big data provide big answers, or more importantly, does it provide the answers you need to your big questions?

What most organizations actually need is little data. Or perhaps better phrased, focused data. Focused data can provide research results that are objective driven, not numbers driven. Focused data can provide research results that provide opportunities to take action, not just take up space. And focused data can provide research results that answer your questions, not lots of other questions.

Most importantly, focused data can focus on your organization, your services, your products, and your business needs. Not everyone else: you.

Where do you stand on little data versus big data? Comment below!

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