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Michelle Finzel, M.A. – President

Michelle Finzel is responsible for overseeing all Full Service research projects. Michelle’s goals are to blend theory and practice, emotions with insights, and numbers with words. She is a RIVA trained focus group moderator and is experienced with qualitative and quantitative research methods, analysis, reporting, and presentation, including focus groups, telephone interviews, intercepts, mediation, and in-depth interviews. Michelle graduated from West Chester University with a Master of Arts degree and from Towson University with a Bachelor of Science degree. Both degrees are in Communication Studies. She has served on the board of the Baltimore Chapter of the American Marketing Association (AMA), is a member of the Marketing Research Association (MRA), and serves on the Field Committee of the Qualitative Research Consultants Association (QRCA).
Recent presentations and publications include:
Bigger (data) isn't always better: March 11, 2013 Quirk's e-newsletter
Social Media Recruitment: Way of the Future? 2012 QRCA Conference, Montreal, Canada
Tips from Both Sides of the Mirror :QRCA Views: Spring 2010 Edition; Volume 8, Number 3; P 38.
Family Matters: Quirk’s Marketing Research Review - February 2007 issue
Social Media Comes to Qualitative Recruitment: A Study of its Use Today : QRCA White Paper (Contributor)

Christopher Spara – Chief Executive Officer

Christopher Spara joined the company in 2001 and is knowledgeable in all phases of the research process. His ability to use technology as a springboard for advanced quality data collection has helped MMS adapt and grow, remaining on the cutting edge of the market research industry. He has experience with a variety of research methodologies, and works with clients to coordinate, schedule, and implement all phases of our survey research projects from pre-production through final presentation. Christopher graduated from the State University of New York at Buffalo, with a Bachelor of Science degree in Business Administration with a concentration in Marketing, and is a member and the past President of the Mid-Atlantic chapter of the Marketing Research Association (MRA), as well as a member of the American Marketing Association (AMA).